Jewellery Branding: How Has It Evolved?
Shown initially throughout July’s Haute Couture week in Paris, it continues to attract prospects and purchasers of each corporations. She says designs like Unsaid’s bubble-cut diamond ring (the largest lab-grown diamond ring yet), Patcharavipa’s diamond briolette and bead designs, and novelty cuts by the likes of Dayagi Diamonds – duck-shaped diamond, anyone? It’s not about sparkle and brilliance, it’s about uniqueness and having one thing that other individuals don’t have,” she says. “Pearls are nonetheless huge for us, and next season we’re seeing pearls which are extra outsized,” says Beales, pointing to CompletedWorks’s large pearl necklaces and bracelets. “We have…