Where two design languages seem to be different, Zaven often see connections, which coincide with their diverse research interests and their constant crossover between communication, design and art. He was among the first producers to recognise that design was becoming a global phenomenon and that Italian design could no longer rely on the shrinking pool of home-grown maestros. Some things you don’t — like sinking into a sumptuous Italian leather couch right in your own living room.
We are interested in design practices that are accessible and visible in space and time. At my first Milan Design Week in 2007, I was mesmerised by an installation – commissioned by Moroso – by Tokujin Yoshioka, where thousands of waxed drinking straws created a dream-like cloudscape. Aside from Urquiola, Moroso has championed design celebutantes such as Dutch maestro Marcel Wanders, Japan’s Nendo and London-based duo Doshi Levien.
These innovators have created, for the Milanese company, design objects that have become icons of good living. Other challenges come from the fact that the industry has changed so much within the last 50 years, says Bestetti, dictated by what technology allows design companies to do. This is something that is happening in the fashion business and it will happen more in the furniture and design business, because it is so important to reach a certain size in order to play in the market. This book traces and discusses some of the reflections that have emerged from our research on design practices, communication processes, methodologies, techniques, tools, and applications. When styles were developed in the 1920s (like the ones of the Bauhaus), design in Italy became famous at the end of the 40s.
I asked a few questions, and what I learned is that Rebotti and Pierdicca have created a design manifesto,” I N-Pratica , for themselves and perhaps for the entire graphic design profession. Kartell has always been a presence in the Salone del Mobile in Milan , and as one of the most important brands in the industry, Kartell now has 130 stores in the world, exporting mainly to the United States. Massimo and Lella Vignelli made great success in the United States as representatives of the purer Italian design.
The Italian design excitement and sperimentation found its peak in 60’s, when a great number of ordinary objects were produced. Sometimes looking into Italian design, I see too many products that look the same, even when they’re produced by different companies. Creating and designing an Italian themed kitchen is enjoyable and may be achieve on any allotted funds. BODY BUILDING was also selected to feature in a solo show at Design Miami in December of that year and was followed in 2016 by NO SEX, the natural progression of Biagetti and Baldassari’s analysis of contemporary obsessions and human nature. Giulio Cappellini: No, but maybe when we established the Poltrona Frau group there was a moment of confusion between the three brands.