Where two design languages seem to be different, Zaven often see connections, which coincide with their diverse research interests and their constant crossover between communication, design and art. He was among the first producers to recognise that design was becoming a global phenomenon and that Italian design could no longer rely on the shrinking pool of home-grown maestros. Some things you don’t — like sinking into a sumptuous Italian leather couch right in your own living room.

We are interested in design practices that are accessible and visible in space and time. At my first Milan Design Week in 2007, I was mesmerised by an installation – commissioned by Moroso – by Tokujin Yoshioka, where thousands of waxed drinking straws created a dream-like cloudscape. Aside from Urquiola, Moroso has championed design celebutantes such as Dutch maestro Marcel Wanders, Japan’s Nendo and London-based duo Doshi Levien.italian designitalian designitalian design

These innovators have created, for …