Italian Design In The Shop
The Italian Design workshop is held in Florence, Italy where participants learn first-hand the world of Italian design. Often described as design royalty”, Moroso counts Urquiola and fashion doyenne Miuccia Prada as her close friends, and is one of the visionary women at the helm of contemporary design. Seamlessly incorporating classical ideas with fresh global influences, J&V Italian Design entices designers and design aficionados alike. An Italian phenomenon in the late 1960s was that the gap between industrial production and experimental alternative designs was associated with some designers and manufacturers. We decided to design and produce, together with the Nike team, tailored textures that were applied as lampshades.
You get to see objects from design powerhouses like Patricia Urquiola and Gae Aulenti along with ambitious and sometimes eccentric works from relatively ignored Italian designers of the past—the presentation intentionally presents no hierarchy between the two groups, again for the purpose …
