It connects you with Italy’s finest designers, enabling you to realise your project, study design at the most prestigious Italian Universities or to invest in entrepreneurial dreams of the most talented designers. The new phenomenon emerged thanks to vanguard designers (Branzi, Deganello, De Lucchi, Sottsass) and above all thanks to Alchimia group (founded in 1976 by Alessandro Guerriero) and Memphis group producing unusual objects which didn’t belong to any tendency.
They look at new influences in the industry including sustainability, renewable resources, and innovative materials, as well as high profile designer case studies; researching the key steps in project development to obtain a full ‘360°’ vision of product design.
We have developed a strong relationship with our suppliers in Italy and pride ourselves in working with Italy’s leading manufacturers known for their innovative design and quality. We believe that deeply practical research is missing from the current literature—both in practice itself and the theory of practice, on the complexity of interdisciplinary and mixed-media design processes. In these years other designers had a big importance: Mario Bellini, Vico Magistretti, Gae Aulenti, Angelo Mangiarotti, Enzo Mari, Rodolfo Bonetto, Marco Zanuso. Smaller budget only implies that the use of Italian accessories must be designed and made accordingly by yourself. In 1950’s also the new modern furniture companies obtained extraordinary findings, particularly stackable kitchens industry and home appliances industries. Joseph Muniz, of Signarama, takes a closer look at the window graphic he installed at Contents Interiors.
Fascism accomplished a remarkable propagandistic effort and young Italian rationalist architects put it to use, but their vanguard work was in contrast with a market modern objects demand lack; so, talking about rationalist furniture, it is correct to say that it was at a sperimental stage yet.
Graphic representation in the form of renderings, 3D printing, and the creation of small prototypes further assist their ability to design and visualise products in connection with space or location, and accurately evaluate their functional and ergonomic properties.