Italian Design Brands

The deadline for PRINT’s Typography & Lettering Awards has been extended to Dec. Every analyst’s studio needs an analyst and here there is not one but two: the dreamlike environment is completed by its fantastical inhabitants the twin sisters Elena and Giulia Sella of DesignByGemini who, as part of the design performance, will analyze” the visitors and their hidden desires regarding sex in design.italian design

Moroso has produced some of the most iconic chairs of recent years – such as design legend Patricia Urquiola’s Smock (as seen in the lobby of Melbourne’s Crown Metropol) and super-sexy leather Fjord; Supernatural (the cute little alien by British designer Ross Lovegrove is one of the most-copied cafe chairs); and Tord Boontje’s psychedelic and curvy Shadowy.

Giulio Cappellini: The main problem with a lot of Italian companies is that they’re very well known worldwide with lots of products in different art museums, but really they are too small for the international market, and today really the market is the world.

Graphic representation in the form of renderings, 3D printing, and the creation of small prototypes further assist their ability to design and visualise products in connection with space or location, and accurately evaluate their functional and ergonomic properties.italian design

Looking at the realities that define tomorrow’s furniture and product designs, participants take a look at key trends, contemporary lifestyles, consumer needs and emotional perceptions, understanding the relationship and ‘identity’ of the project to be developed.italian design