Ida Italian Design Agency

Speaking to Dezeen, the creative director of iconic Italian design brand Cappellini said the industry had to return to the values of previous decades, channelling research and investment into innovative contemporary products. Fascism accomplished a remarkable propagandistic effort and young Italian rationalist architects put it to use, but their vanguard work was in contrast with a market modern objects demand lack; so, talking about rationalist furniture, it is correct to say that it was at a sperimental stage yet.

The new phenomenon emerged thanks to vanguard designers (Branzi, Deganello, De Lucchi, Sottsass) and above all thanks to Alchimia group (founded in 1976 by Alessandro Guerriero) and Memphis group producing unusual objects which didn’t belong to any tendency.italian design

In the meantime we are already working on some new furniture for next year’s Salone del Mobile, which includes: a new store design concept for a sunglasses retailer; a collection of electronic devices and accessories for the young Italian brand Tribe and some 3D-printed jewelry for Maison 203 The opportunity to work on different scales is the thing that we like the most, and gives us energy and curiosity.italian design

We are interested in exploring the character of space in the manner of Christopher Alexander the Berkeley-based architect, academician, and design theorist who has written about the nature of human-centered design and is considered father of the Pattern Language movement.italian design

Work from big female names in design – such as the recently passed Zaha Hadid , Gae Aulenti, Gabriella Crespi, Patricia Urquiola and Elsa Peretti – are all represented and mix easily with now anonymous talents. As for the Triennale itself, the design museum is packed with programming associated with the Esposizione Internazionale, as well as single-themed exhibits of note. I think we have to move back to the origins of Italian design in the 50s and 60s – doing beautiful and useful objects. The style was extremely provokative and kitsch and it became in a few time the guiding style of the new Italian design.